I wrote the brand manifesto for The Dailey Method, a barre-based workout that's all about alignment, core strengthening and fatiguing your muscles until they shake and burn. All 50-plus studios nationwide feature the manifesto signage. I also named and helped conceive their social media campaign #BurnBright, which speaks to living life to the fullest and invites consumers to share how they burn bright everyday. There's even workout apparel (and socks!) with my words "Burn Bright" and "Relish the Burn."
