SF Station: How Wine Became Modern at the San Francisco Museum of Modern Art
Let’s face it, the Bay Area is a tad wine obsessed. But with neighboring Napa and Sonoma Valleys producing some of the best wines in the world, who can blame us? The question is: What’s everyone else’s excuse?From wine labels, to wine tours, to wine glasses, to wine diet books, wine magazines, wine infomercials, and more, the delectable liquid has become an undeniable presence in our mainstream culture. But why this agricultural product? Why not orange juice or artichokes?
The San Francisco Museum of Modern Art’s newest exhibition, How Wine Became Modern: Design + Wine 1976 to Now, attempts to decipher what all the fuss is about. The exhibit explores how wine has evolved from something we simply ingest to something so completely infused in our everyday lives. The best designers from architecture, graphic design and product design are at the forefront of this innovation, and the show celebrates this dynamic creativity.